Weekend Pickleball Club

Branding, social media, and community for a pickleball club in Manila, Philippines.

The WPC identity represents a vibrant and energetic community. We loved how it started with three friends and eventually grew into regular weekend pickleball sessions and hangouts with over 100+ new friends from different personalities, careers, and backgrounds.

Our goal was to design something that could last for a long time, possibly even forever. It doesn’t simply represent what is trending now, but the emotion and connection the community feels.

I’m one of the three friends who started it. We never built the community with the intention of creating a branded club. We were simply having fun together, hanging out and inviting our friends, and then the friends of our friends, until it naturally grew into chaotic, fun weekly hangouts. 🌞

— Four, Founder and Chief Creative, Studio FC, Weekend Pickleball Club

Experience more of our work with WPC here.